There are a lot of extension out there waiting to serve your websites. To fully equipped your website with all the extensions at a time is impossible. A much more brilliant decision is to install indispensable extensions for your Magento site. Store Locator is truly one of them.
What is a store locator?
Store locator, whether mobile or web-based, help users to locate your various branches, normally through a postcode or location search. Store locator are one of the easiest and often overlooked ways to get web users to visit your store’s physical location.
Why use store locator?
A well-designed store locator can be a big help in generating footfall. Store locator extension also reduces pressure on customer service lines, as simple questions on location and opening hours can be answered online.
Why do customers find store locator useful?
When implemented well, a store locator helps customers to quickly find a local store, or one nearest to the place they’re heading to.
Not everyone wants to buy online, or is comfortable with buying online, so it’s important that your website accommodates all types of shopper. Brands that can integrate sales channels for consumer research and purchasing can achieve higher levels of customer satisfaction.
Store locators: needed requirements
A good store locator has to be user-friendly. Any frustration in finding accurate results and shoppers will head for another site.
The following features will help to give customers the information they need to find your store:
Allow searches by postcode and location.
People may not know the exact postcode so give them some options. You could also use maps to help users narrow the search area. Also, allowing a search by the first half of the postcode makes it easier.
Here, House of Fraser provides both options:
Detect users’ location and serve relevant results
Many shoppers look for information on stores when they’re out and about, via mobile phones that know exactly where they are. This saves time for mobile users, and should ensure more accurate results:
Make your store finder mobile friendly
Many searchers may be just minutes from your store, so make it easy to find on their smartphones.
Get instant directions from a location to any store
Linking to Google Maps is a great way to present this information to shoppers that use smartphones, and should help them arrive at your store. Unless they have the iOS 6 maps that is.
Allow adding many stores details
People need to know opening times, the kinds of in-store facilities on offer, contact details if they have an enquiry, and so on.
For example, Macys.com's store locator provides links to store events, allowing customers to learn more about what's going on at their nearest store and providing the retailer with additional opportunities to lure them through the doors.
Locate stores through various criteria for best accurate resultsNot all stores are created equal and customers may have a need to search for stores that offer particular services or have certain features. This is where advanced search and filtering functionality becomes necessary.
Example: The store locator on Starbucks.com allows users to filter by a number of very specific criteria, including the availability of digital rewards and mobile payments.
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