Optimize usage of your store locator extension

Store locator is one of the essential extensions your site need to have. It is considered a powerful marketing tool. However, what will happen if your customer can't find store locator tool on your site. If they can't see it, there is no way that they can use it. Therefore store locator tool can't bring about a good return in your investment. By raising the profile of the store locator on your site you obtain the following benefits:

• More people using the Store Locator equals;
• More visits to outlets equals;
• More sales

HOW TO oPTIMIZE USAGE OF YOUR STORE LOCATOR

The question then becomes: how can we optimize use and visibility of the locator? The following simple tips help you get the most out of your store locator:

	Make it easily accessible: Make Store Finder available to your clients from every page of your site so they don't need to hunt for it should they decide to go ahead with a purchase. Some of our clients get thousands of hits on their website every day, unfortunately, their Store Finder link is buried away deep down in their site where few people find it. The homepage is usually the best location to launch from.
	Make it clear and predictable: Make it clear what clients can expect when they click on the link, it should be self-evident what will happen when they click. It should be some kind of call to action or a verb. It should suggest that we can help them if they click here. It should be unambiguous and clear. eg: “Click here to locate your nearest outlet”
	Make it attractive: Make the link or form which launches the service clear, attractive and inviting. A tidy box or friendly button which looks like a clickable button is ideal. Buttons and boxes with round corners are friendlier than squared corners. Consider avoiding colors like red as these are stop / danger colors. Blues and greens are more inviting. Use commonsense and consider the style of your website when creating your launch button.
	Make it visible: Place the button or form near the top of the page so it is amongst the first things that the visitor sees. Hiding it near the bottom or piling it in with a group of obscure text will reduce the chances of visitors noticing the option. Visitors should be able to see the button without having to scroll down the page.
	Make it legible: Avoid using small, difficult to read fonts.